Brand Finance, a branded business valuation consultancy, recently released its report ranking the top 50 retail brands in the world in 2018.

The values of the brands in Brand Finance's league tables were calculated using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668.

With a huge growth in Internet shopping headed by Amazon, e-commerce brands are booming, creating growing pressure for offline brands.

Some big offline brands such as Costco, Macy's, CVS Health and Walgreens face challenging times. Some have made efforts to adapt to the changing marketplace. Home Depot, for example, has recovered by focusing on customer experiences, improving supply chain efficiency, and investing heavily in its e-commerce platform.

The value of American retail brands now totals US$410.3 billion making up 66 percent of the 50 that were chosen for evaluation; China has a 12.7 percent share, Germany 4.9 percent.

The following are the top 10 most valuable retail brands in the world:

10. Target

Country: USA

Rank 2018: 10; 2017: 7

BV 2018: US$13,679m

BV 2017: US$17,016m

Brand Rating: AA+

Brand Value Change 2017-2018 (%): -20%

9. Lowe's

img1

Lowe's [newsroom.lowes.com]

Country: USA

Rank 2018: 9; 2017: 9

BV 2018: US$14,021m

BV 2017: US$13,938m

Brand Rating: AAA-

Brand Value Change 2017-2018 (%): +1%

8. Walgreens

img2

A screenshot of the official website of Walgreens [walgreens.com]

Country: USA

Rank 2018: 8; 2017: 8

BV 2018: US $15,546m

BV 2017: US $15,969m

Brand Rating: AA+

Brand Value Change 2017-2018 (%): -3%

7. JD.com

img3

A screenshot of the official website of JD.com [JD.com]

Country: China

Rank 2018: 7; 2017: 11

BV 2018: US $19,623m

BV 2017: US $13,377m

Brand Rating: A

Brand Value Change 2017-2018 (%): +47%

6. CVS Health

img4

A screenshot of the official website of CVS Health [CVS.com]

Country: USA

Rank 2018: 6; 2017: 6

BV 2018: US $20,603m

BV 2017: US $23,286m

Brand Rating: AA+

Brand Value Change 2017-2018 (%): -12%

5. IKEA

img5

A screenshot of the official website of IKEA [ikea.cn]

Country: Sweden

Rank 2018: 5; 2017: 5

BV 2018: US $24,351m

BV 2017: US $24,119m

Brand Rating: AA+

Brand Value Change 2017-2018 (%): +1%

4. Home Depot

img6

A screenshot of the official website of Home Depot [homedepot.com]

Country: USA

Rank 2018: 4; 2017: 4

BV 2018: US$33,748m

BV 2017: US$30,216m

Brand Rating: AAA-

Brand Value Change 2017-2018 (%): +12%

3. Alibaba

Country: China

Rank 2018: 3; 2017: 3

BV 2018: US$54,921m

BV 2017: US$32,859m

Brand Rating: AAA-

Brand Value Change 2017-2018 (%): +58%

2. Walmart

img8

Walmart [wal-martchina.com]

Country: USA

Rank 2018: 2; 2017: 2

BV 2018: US$61,480m

BV 2017: US$62,211m

Brand Rating: AA+

Brand Value Change 2017-2018 (%): -1%

1. Amazon

img9

A screenshot of the official website of Amazon [amazon.cn]

Country: USA

Rank 2018: 1; 2017: 1

BV 2018: US$150,811m

BV 2017: US$106,396m

Brand Rating: AAA-

Brand Value Change 2017-2018 (%): +42%